“How could you do this to me, Moe? This bar was going under and it was the drink I invented that saved it. If there was any justice, my face would be on a bunch of crappy merchandise!” – Homer Simpson
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Back when they mocked shameless merchandising instead of existing to support it.
(At least the Butterfinger commercials were entertaining.)
Wait what.
The show always made these jokes back then because it was shamelessly a merchandising tool.
That’s what bartmania was all about.
You could even argue there was more merchandising back then than there is now. Matt Groening would go on talk shows just to plug merchandise lol.
I stand corrected. Maybe it’s because the only merchandise I really remember is the Bart dolls, comic, and arcade game.